Exercise is different now
If your targeted Instagram ads are anything like mine, then you’ve recently seen a video of Emma Stone talking about an emotional experience. Dressed in stealth wealth activewear, she describes walking into a room and feeling ‘terror… and then I cried.’
‘We all have our problems and we all have our pain,’ says Naomi Watts in another ad for the same brand, going on to say how it ‘feels good’ to ‘approach them head on… you’ve unpacked something.’
It sounds like therapy, right?
This is The Class, an online exercise programme that is currently making the shift from obsession of in-the-know New Yorkers to Peloton-level ubiquity. Some of you might be devotees of The Class already, while others might be wondering how a brand can possibly flourish with such an unGoogleable name.
Founded by Taryn Toomey, The Class is described as ‘a cathartic workout for your physical, mental a…